We were tasked with creating and managing a social media marketing campaign for Living In Delusionville, a documentary by Constant Van Hoeven about contemporary American artist Ron English. We executed a grassroots social media marketing campaign, harnessing the power of collaborative posts by artists and brands that share similar audiences with Ron English. Collaborators included Buff Monster, Elrow, The Allouche Gallery, Sprayground, Toy Tokyo, Team Popaganda, The Hundreds, Wynwood Walls, and Clutter Gallery. We scheduled podcast interviews and screenings of the film.